Everything You Need To Know About RAY-BAN
Ray-Ban Sunglasses, the most popular and iconic frame on the planet! Ray-Ban can be seen all over the world and is a particular favourite of hollywood films. Ray-Ban is an American brand of sunglasses and eyeglasses created in 1936 by the American company Bausch & Lomb. The brand is known for their Wayfarer and Aviator lines of sunglasses. In 1929, US Army Air Corps Colonel John A. Macready worked with Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. Specifically, MacCready was concerned about how pilots' goggles would fog up, greatly reducing visibility at high altitude.The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without obscuring vision. They also added impact-resistant lenses in 1938.
The sunglasses were redesigned with a metal frame the following year and patented as the Ray-Ban Aviator. According to the BBC, the glasses used “Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions.” Ray-Ban's most popular sunglasses are the Wayfarer and Aviator models. During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider. The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by General Douglas MacArthur during the Second World War. For over 80 years Ray-Ban has been forging its name as the most iconic eyewear brand. Its glasses tells a story through decades, trends and the people that wear it. It’s about seeing and being seen, and ownership of one’s own individuality – of dictating who we are instead of being told. But most of all it’s about sharing what it is to be you, with people who understand it. It’s about that feeling of belonging, without conforming
Ray-Ban’s latest campaign taps into something familiar for holiday season, Proud To Belong. It’s a campaign built on returning to your roots, where you belong, and with that, rediscovering your sense of self. A sense of place and identity are linked, but more important than geography is what and who you find there, and how they can define you. It doesn’t matter what your story is, or how it’s changed – friendships merge, gender roles are shed, new lovers are introduced, race becomes immaterial – it’s about exploring what it means to you. For some of us, it’s meeting friends we don’t see as much as we’d like, about reverting to being kids with your extended family and about watching the next generation growing up in our neighbourhood. It’s about family – the one you have, the one you choose, and what that word means to you in its most modern sense. Proud to Belong is the visual definition of togetherness, acceptance and personal identity whether holiday season means extended family or being a social outsider.
For this holiday season Ray-Ban are creating a story about this feeling with the relaunch of two of its seminal hero styles – the Meteor and the Nina – born in the 1960s. The Meteor is practical, modern yet rooted in nostalgia. It’s America coming alive in a post-war era. It’s the jazz player blowing for his life at the Village Vanguard. For you, it’s the sweep of the bay as you make for your home port. Inspired by the Wayfarer, it comes with a rounder lens and larger bridge. Choose between a firmly 1960s style in black, something more unisex with a tortoiseshell finish or an ice coloured see-through frame which brings this shape into the contemporary.
The campaign images show these are designed for every person, and every situation. From the last great night of the year when you’re reunited with the love you lost on your way to the greatest party of the year, to being on the boardwalk – your territory – with the kids you grew up with, to that familiar the annual holiday photograph which you love and dread in equal measure. From realising this is the last time you’ll sip coffee with three generations of your family, or that first holiday spent with your new modern family or with friends you’ve known for five decades with whom you revert to being kids the moment you see them, the feeling is the same. It’s about you and them and sharing that. To belong is to be – without one, the other couldn’t exist.